A great many organizations invest a significant amount of money in trying to improve themselves. This commitment to getting better is laudable, but many times organizations overlook something within their organization that, when tapped, can sharpen focus, tighten alignment, hone execution, and — in the process — deliver better results. It’s called purpose.
While a veritable tsunami of resources — many of them first-rate — exist to help individuals discover purpose, a mere trickle of resources are available to help organizations discover theirs. This dichotomy led me to research ways to help organizations discover their purpose, and upon discovering it find ways to put it to good use. The result is Lead With Purpose, Giving Your Organization a Reason to Believe in Itself.
Purpose, as savvy leaders know, is the foundation for creating vision, executing the mission, and abiding by the values of an organization. Culture emerges from purposeful organizations, because purpose is what shapes individual’s beliefs and organizational norms. That foundation is essential, because it opens the door for organizations to do four important things, all of which are vital to success: