Aspiration is about setting goals that push the organization to strive to become better than it is now. Aspiration is a process of reaching for the stars. But before you can reach for the stars, you check the ground upon which you are standing.
Aspirations must be feasible –and attainable. It’s one thing to reach for the stars, but if you trip on the stairs you could end up hurting yourself — and your organization.
How do organizations appear when they lack a sense of purpose?
Employees feel as if they are drifting on a raft without a rudder. They lack direction as well as motivation. They also feel underappreciated and disengaged. By contrast, when people feel purposeful they are engaged and they put forth the effort to succeed for themselves and by extension the entire organization.
Purposeful organizations apply intention to what they do. Organizations that lack purpose drift and drag and by doing so waste the skills and talents of their employees.
Leaders run risks when they act on the negative. Negativity may win an election but it does not lead to good governance. A leader must stand for something, not simply against something else. Having an enemy can help when gaining attention for a cause, but using that enemy and hatred of it, as a foundation for leadership is a risky proposition. Leaders need to focus more on what they stand for.
Letting people know what you can do is far better than letting people know whom you dislike.