Anyone who is seeking to persuade, negotiate, or sell something is wise to learn the art of the sound bite.
Good sound bites are brief, pithy statements that sum up what you are trying to say. Short, sweet and to the point.
Proficient users of sound bites are attuned to their usage. This comes from being well read. Keep up with the issues but also read for pleasure.
The purpose of sound bites is simple — help people remember what you said and why you said it. When concise and colorful they reflect the speaker’s personality and amplify the message.