VIDEO: The Art of the Sound Bite

Anyone who is seeking to persuade, negotiate, or sell something is wise to learn the art of the sound bite.

Good sound bites are brief, pithy statements that sum up what you are trying to say. Short, sweet and to the point.

Proficient users of sound bites are attuned to their usage. This comes from being well read. Keep up with the issues but also read for pleasure.

The purpose of sound bites is simple — help people remember what you said and why you said it. When concise and colorful they reflect the speaker’s personality and amplify the message.


First posted on Smart Brief 5/08/2105

VIDEO: The “I Trust You” Style of Management

“Don’t make me think about it!”

That was some advice an executive I know shared with one of his direct reports. The executive was not being flippant, he was letting his more junior colleague know that he wanted him to come with well-thought out plans of action.

He was delegating decision making to his subordinate and wanted this individual to pick up the ball and run with it.

Such advice is the opposite of micro-management; call it “I trust you” management. It is something that every executive needs to instill in his or her people.

By permitting employees to think and do for themselves, you prepare them for greater levels of responsibility.

First posted on Smart Brief on 10/02/15