Use Your Presence to Inspire (HBR)

In times of crisis people always look for inspirational leaders. What makes for inspiration is subjective, but there is one common element when speaking about leaders who inspire: they have a strong leadership presence.

By presence we mean “earned authority.” That is, people follow your leadership because you are a proven quantity, whose credibility rests on your having gotten things done. Every leader must aspire to demonstrate presence in order to inspire; this is a theme I explore in my new book, 12 Steps to Power Presence: How Leaders Assert their Authority to Lead.

Let me outline a few key points:

Know the score. Executives who talk a good game may appear to have presence but what they really have is a silver tongue. If you seek to inspire, you need a deep knowledge of the situation. Communication that directs people to strive for big goals must be reinforced with a process and with information that support achieving those goals, otherwise it is just empty rhetoric. Leaders with presence know their business.

Radiate command. A leader with presence wears authority like a well-tailored suit. Others notice the good fit and feel comfortable in her presence. A leader who cannot radiate authority is one that will struggle to create followership. Authority stems from strong self-awareness; leaders with command presence are confident because they know what they are capable of achieving by themselves and through others.

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First posted on 5.05.2010