Beware of bright shiny objects!
That could be a lesson contained in J.R.R. Tolkein’s “Lord of the Rings” trilogy when we see characters who find themselves in difficulty because they have strayed from their moral center.
Today, the term “bright shiny objects” is used in reference to organizations that cannot formulate a strategy, or if they do develop one, they fail to adhere to it. As a result such companies end up chasing after things that on the surface look appealing but upon investigation prove to be untenable.
Bright shiny objects are distractors. As such they belong in the realm of fables not in the corridors of management.